It was founded by Chef Collin Ho that has about 15 years of culinary experience through working in restaurants and hotel. It has rapidly expanded to 18 outlets island-wide which include 3 restaurants and 15 stalls in the coffee shop. It stated on their website that their aim is "to bring restaurant-quality food to the masses at affordable prices" and they have a belief of "putting customers at the very heart of their business strategy", they "hope to share the joy of extraordinary food with ordinary people".
They have recently opened a new outlet in Ang Mo Kio at Jubilee Square just opposite Ang Mo Kio MRT station. There is an ongoing lunch time promotion that offers Fish & Chips, Pan-seared Smoked Duck Breast and half Roasted Chicken at $9.90++ with an option to top up $2.90 to include a soup and a choice of Vanilla Ice Cream, Long Black Coffee or Earl Grey Tea.
I went early for lunch on a weekday and decided to go with their Pan Seared Smoked Duck Breast and added $2.90 to include Cream of Mushroom Soup and Long Black Coffee. I was asked whether to have the coffee now or later which i decided to have it served first and it came right after with a piece of cookie and a packet of sugar.
The Cream of Mushroom Soup came next. It was served with a few pieces of croutons in it which added a bit of texture to the soup.
The Pan Seared Smoked Duck Breast came while i was still having my soup. It consists of 2 chunks of smoked duck breast together with blanched broccoli and carrot, Corn on the cob and mashed potato. The Duck Beast was not nicely pan seared as the skin did not have the crisp that it supposed to have, i actually removed those skin and discarded it. The mashed potato did not have a distinct flavor, those blanched broccoli and carrots were quite boring as sides, broccoli was a little too hard which i left it unfinished.
I could not help but compared it to the Chope Grill & Sides at a coffee shop just nearby, they serve better tasting dishes with interesting sides at a cheaper price, more importantly without GST and service charge, which makes it a better alternative and definitely more affordable.
It was quite a disappointing lunch as i felt the quality of food served is not worth the value.
61 Ang Mo Kio Avenue 8 #01-07/08/09/10 Jubilee Sqaure SINGAPORE 569814
Operating Hours: 7.00 am to 1.00 am (Sun to Thurs) / 24 Hrs (Fri, Sat & Public Holiday)